Better PPC Management

Just Sending Good Traffic Isn't Enough


PPC Management

It’s At The Core Of Everything We Do

PPC campaign management is our core service. Every other service we offer (Analytics, Conversion Rate Optimization, Landing Page Design, Marketing Automation, etc.) is meant to enhance the effectiveness of our ppc management service. In fact, we only offer these ancillary services to clients who have also engaged us to provide PPC advertising management.

This helps us remain focus on our core competency and deliver an infinitely greater service to our clients.

We know there’s no shortage of agencies out there for you to choose from. Some are what we call “pure play agencies” (those that only provide one single service), and others are generalist agencies (marketing agencies that offer everything under the sun). We’re not quite either of those.


Making PPC Work Better

It Takes More Than Good Traffic To Generate Leads

When we set out to start WebTheory Media, we knew we didn’t want to be a generalist agency. After all, pay-per-click advertising is our first love, and the passion is still there after all these years! But we also realized from our decades of combined experience that JUST doing PPC isn’t enough to do PPC well.

In order for our traffic to provide the most value it can (which means better ROI for you), that traffic needs to be tended to and nurtured. The best keywords and ads in the world don’t produce leads if the landing page doesn’t entice users to take action. Marketing Automation helps step in and make engaging the prospect less time consuming on your internal teams, and Analytics and Conversion Rate Optimization tie it all together so we have a clear understanding of what’s going on, and how we can make your campaigns better.

It’s simple. When well-executed PPC campaign management is paired with these other strategies, the advertising dollar just goes further. You win because you get more for your money, and we win because we have a happy client!

Paid Search
Click For More About Paid Search Advertising
Facebook & Paid Social
Click For More About Paid Social Advertising
Click For More About Display Advertising
Click For More About Retargeting

Why The WebTheory Method Works

It's All About The 4 Ws: Who, What, Where & Why

Targeted Ad Delivery

Who is this ad for?
We'll find the right mix of keywords, site placements, and audience targeting options.

Compelling Ad Copy

What are they going to see?
We'll write ads that make users engage so that you don't get lost in the noise of the web.

Retargeting Ads

Where else is your audience?
We'll find your recent visitors on the web and bring them back to get that conversion.

CRO & A/B Testing

Why Didn't They Convert?
With heatmaps and A/B testing, we'll identify website elements that are preventing better ROI.

Thorough Onboarding

We Plan For Success

Building The Knowledge Base

We learn about your business model, your ideal customer and your past ad experiences.

Defining Success

We balance your revenue goals against customer profitability to establish your KPIs.

Analysis, Analysis, & More Analysis

We dig deep through your data to identify what's been profitable and where money has been wasted.

Build & Launch

We devise a custom campaign structure and attribution model to determine success and benchmark our optimization efforts.

We Don't Set & Forget

Monitor, Analyze, Optimize, Repeat

With so many variables and moving parts, digital ad campaigns are not stagnant ad placements. They are data-rich marketing campaigns that give us tremendous feedback and insights.

The difference between campaigns that lose money and those that drive profit? The ones that leverage that data and feedback to continuously identify areas for optimization will come out ahead!

There are many aspects of a campaign that can lose small percentages of budgets to inefficient optimization. Combined, over even a short period of time, you could be leaking large portions of your budget.

Our optimization efforts don't stop with the ad-platform. In today's digital climate, the entire journey, from search, to ad click, right through to on-site experience all play a part in generating the best ROI of your ad dollar.

With daily performance monitoring our digital ad management services will ensure that your KPI's are always being met, and that no opportunity is lost.

Let’s Make The Most Of Your PPC Budget