Over 6 Million Businesses Use Facebook Ads To Reach Their Audience

Your Competitors Are Reaching Them. Are You?


Facebook Ads Management

80% Of All Web Users Are Active On Facebook.

There’s no question as to the powerhouse Facebook is when it comes to reaching an online audience. The Facebook Ads platform consists of Facebook, Instagram, and Messenger, and has over 1 billion monthly active users.

With all of the ways the platform provides to segment and target users by demographic, location, interests, job title, and online activity, there’s never been a more effective ad medium in history that offers the opportunity Facebook does.

All of those benefits, and it costs less than you might think. On average, the cost per thousand impressions (CPM) on the Facebook Ads platform ranges from $5 – $10. That means you can spend $10 (or less) and ensure your ad is seen 1,000 times to a highly targeted audience!

One Ad, Shown Everywhere

Facebook, Instagram, Audience Network and Messenger

Nothing matches high user-intent the way paid search does. The Facebook Ads platform however, features a robust selection of ad formats and audience capabilities to target users at all stages of the funnel, and is the most-effective channel for pulling in upper-funnel users and driving demand generation efforts.

It takes a bit of work and a lot of know-how to engage the right users and push them down the funnel in a way that creates a positive impact on ROI and profitability. At WebTheory, we are well-versed in the nuances that make the platform so powerful.

We’ll put the right ads in front of the right audiences in the right formats. Our segmentation and remarketing strategies allow us to create an explosive mix of brand awareness, user engagement, and lead generation or online sales.

  • Reach 1.13 Billion Active Daily Users
  • Over 90% Of Companies That Advertise On Social Run Facebook Ads
  • Laser-Focused Audience Targeting – The Best On The Internet
  • Ad Formats To Meet Any Objective From Brand Awareness To Online Purchases & Lead Generation

It’s Not A One Player Game

Facebook Dominates, But They’re Not Alone.

While other platforms have larger and more diverse user bases, LinkedIn’s 550 million users present a unique opportunity for B2B advertisers.

LinkedIn advertising enables audience targeting by occupation, job title, location and many other attributes. You can also remarket to website visitors users from your own database.

Part of the Google Ads platform, YouTube is the largest online platform for user-generated video content; a full one-third (over 1 billion people) of internet users are on YouTube.

YouTube Advertising allows targeting of users by location, demographic, behavior, and interest, as well as direct placement on YouTube channels themselves.

Pinterest, Snapchat, and Twitter are platforms that cater largely to Millennials and Gen Z. They offer a great opportunity to deliver highly engaging visual content.

While the ad format options available aren’t as varied as with other platforms, they present great branding, story-telling, and remarketing opportunities for the right advertisers.

PPC Management
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Paid Search
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Why The WebTheory Method Works

It's All About The 4 Ws: Who, What, Where & Why

Targeted Ad Delivery

Who is this ad for?
We'll find the right mix of keywords, site placements, and audience targeting options.

Compelling Ad Copy

What are they going to see?
We'll write ads that make users engage so that you don't get lost in the noise of the web.

Retargeting Ads

Where else is your audience?
We'll find your recent visitors on the web and bring them back to get that conversion.

CRO & A/B Testing

Why Didn't They Convert?
With heatmaps and A/B testing, we'll identify website elements that are preventing better ROI.

Thorough Onboarding

We Plan For Success

Building The Knowledge Base

We learn about your business model, your ideal customer and your past ad experiences.

Defining Success

We balance your revenue goals against customer profitability to establish your KPIs.

Analysis, Analysis, & More Analysis

We dig deep through your data to identify what's been profitable and where money has been wasted.

Build & Launch

We devise a custom campaign structure and attribution model to determine success and benchmark our optimization efforts.

We Don't Set & Forget

Monitor, Analyze, Optimize, Repeat

With so many variables and moving parts, digital ad campaigns are not stagnant ad placements. They are data-rich marketing campaigns that give us tremendous feedback and insights.

The difference between campaigns that lose money and those that drive profit? The ones that leverage that data and feedback to continuously identify areas for optimization will come out ahead!

There are many aspects of a campaign that can lose small percentages of budgets to inefficient optimization. Combined, over even a short period of time, you could be leaking large portions of your budget.

Our optimization efforts don't stop with the ad-platform. In today's digital climate, the entire journey, from search, to ad click, right through to on-site experience all play a part in generating the best ROI of your ad dollar.

With daily performance monitoring our digital ad management services will ensure that your KPI's are always being met, and that no opportunity is lost.

The Social Media Fallacy

I’ll Just Market Through Organic Social Posts

Fact: Organic posts only reach about 2% of followers.

Organic social posts certainly have their place in any effective content plan. The plain truth though is that they’re simply not enough, nor do they achieve the same effect that paid ads do.

To effectively prospect and get in front the right people, you have to leverage segmented targeting options available through ads to put together the right audience, to reach them at the right time and with the right creative, and most-importantly, to grow your brand’s awareness!

Let’s Make The Most Of Your PPC Budget