98% Of Website Visitors Leave Without Taking Action & Never Return
A Solid Retargeting Strategy Will Bring Them Back
And Boost Profitability
Retargeting Ads Management
2% Of Website Visitors Take The Desired Action
Getting visitors to a website is hard work. Hard, expensive work. Considering the potential value of a prospect and the cost of web traffic, you need to make the absolute most out of your web traffic to maximize your ROI and profitability.
People leave without taking action for a number of reasons. A large number of these users do not leave because they’re uninterested. They often get distracted, are doing research or comparison shopping, or simply need more time.
Through the use of well-targeted and platform-diverse retargeting ad campaign, you can show your ad to those users wherever they are across the web and stay top-of-mind for when they are ready to take action.
How Retargeting Ads Work
It’s Not Black Magic, It just seems like it.
Cookies & Site Visitors
When a visitor comes to your website, your Google Analytics tag, Facebook Pixel, or other marketing script drops an anonymous cookie in that users web-browser letting the ad platform know that user has visited your site. Your ad is then triggered to show to that user throughout that ad platform’s network.
Profile & Ad Engagement
Facebook Ads & the various social ads platforms also allow to retarget users who have engaged with your profile or existing ads on their platform. This can be used for something as basic as retargeting people who came to your profile in the last 14 days, or for something more advanced like users who watched 50% or more of a specific video you published.
Why The WebTheory Method Works
It's All About The 4 Ws: Who, What, Where & Why
Targeted Ad Delivery
We'll find the right mix of keywords, site placements, and audience targeting options.
Compelling Ad Copy
We'll write ads that make users engage so that you don't get lost in the noise of the web.
CRO & A/B Testing
With heatmaps and A/B testing, we'll identify website elements that are preventing better ROI.
We Plan For Success
Building The Knowledge Base
Analysis, Analysis, & More Analysis
Build & Launch
We Don't Set & Forget
Monitor, Analyze, Optimize, Repeat
With so many variables and moving parts, digital ad campaigns are not stagnant ad placements. They are data-rich marketing campaigns that give us tremendous feedback and insights.
The difference between campaigns that lose money and those that drive profit? The ones that leverage that data and feedback to continuously identify areas for optimization will come out ahead!
There are many aspects of a campaign that can lose small percentages of budgets to inefficient optimization. Combined, over even a short period of time, you could be leaking large portions of your budget.
Our optimization efforts don't stop with the ad-platform. In today's digital climate, the entire journey, from search, to ad click, right through to on-site experience all play a part in generating the best ROI of your ad dollar.
With daily performance monitoring our digital ad management services will ensure that your KPI's are always being met, and that no opportunity is lost.
Digital Advertising Myth #897
Retargeting Ads Are Intrusive And Annoying
Fact: They’re not – when done right!
Tactics such as frequency capping and A/B testing are vital to ensure retargeting is effective without becoming intrusive. Marketers can also use retargeting to incentivise the customer—perhaps, by presenting a voucher code—or to offer exclusive after-sales services and complementary products once a customer has converted, to re-engage them and continue to build brand loyalty.